It was only a matter of time before the reigning purveyor of California cool furnishings & accessories slid into our closets as well. The brand has just launched their first capsule collection of easy-breezy fashion goods - firmly entrenching them in the lifestyle category and making them our go-to source for effortless pieces that reflect our attitude du jour.
Cotton shift dresses and fringy-tassel necklaces set the tone for simple dressing in classic pieces that should have existed before - but didn't. While a bit vintage in feel, these pieces are so simple and straightforward that they read fresh and modern.
“My vision for this collection started with a void I found in my own wardrobe – iconic pieces that are surprisingly hard to find in just the right fit,” explains Serena Dugan, Chief Creative Officer and co-founder of Serena & Lily. “In keeping with the spirit of our brand, the collection allows a woman to create her own unique look and express her own style. Each piece will look different from one woman to the next, based on the individual — who she is, and how she styles it."
CAPSULE COLLECTION FAVORITES
I have only rounded a few pieces here that I love, but be sure to see the entire collection. The swim coverups are so fresh and pretty. I love the classic styling of everything and could easily see living in these all summer long. Based upon this first collection, I'm guessing this won't be the last of the duo's foray into fashion. We welcome more of their signature West Coast appeal into our lives. One pretty frock at a time.