Oh, Black Friday. We have turned this day off work into a massive shopping beast, haven't we? Gratefully, retailers have completely caught up with technology and are shifting their efforts into meeting us where we are: on our phones and in our jammies in bed. Still, navigating the onslaught of promotions like a boss takes a bit of skill. Here are my pro tips for keeping your wits abut you while crossing those must-have items off your list in style.
- FIRST RULE: RELAX
In my experience the best sales truly are online and you can enjoy comparison shopping while sipping coffee in your pajamas from your bed. It truly doesn't get much better than that!
- PREPARE YOUR LIST
Ideally, you have a list of things you've been keeping an eye on for yourself, as well as a list of those you need to buy presents for this year. In my case I need a black tote, loafer pumps and winter boots for myself. Girly gifts for my mini-me's and a gift for my husband. Stumped for ideas? I've made the ultimate gift guide for everyone on your list.
- PLAN AHEAD
Know your goals (tackling the above list, staying under XYZ dollars) and stick to them. If you've established a holiday budget, commit to it and make it work. This won't be the last sale in the world, but be prepared to snap up what may very well be an item that sells out for good. By creating a list (see Step 2) your establishing your budget you'll be ready to pounce when you do discover a Saint Laurent bag on sale.
- STICK TO WHAT WORKS
Now is not the time to branch out. I stick to my favorite brands and retailers for quality items and reasonable return policies. Also, this gives me an informed baseline for pricing and allows me to spy a good deal when I see it because I'm familiar with the items and typical (non-sale) pricing. See my one-stop black Friday roundup of retailers & offers to get your started.
- CONSIDER STOCKING UP
Beauty lovers & cashmere sweater devotees should use this as an opportunity to stock up on our favorites. I love using sale seasons to fill in voids in my closet and grab an extra jar of my favorite nighttime moisturizer. Exercise your right to be a savvy shopper and stock up on those luxury basics you adore. Try not to me distracted by the discount racks full of potential wardrobe mishaps.
- KNOCK IT OUT ONLINE
This is a big one for me. I love to buy everything important online (see my go-to list sources). Retailers like Net-a-Porter deliver in luxurious black boxes tied up with a bow (all year long, not just on the holidays) - and free shipping. Need it now? You can buy online and pick up at Nordstrom or Neimans later the same day - OR let them ship it for free. I use this service constantly and it saves me time, money and stress. Nordstrom will even walk your items out to you curbside.
This is how I personally navigate the holidays like a boss. I absolutely love the power of shopping online and can't imagine showing up at 5 am for an early morning "deal" when I can merely fli open my MacBook and click "order" while sipping my morning coffee. I like to peruse the outdoor shopping centers in person for fun once it gets chilly. It's more fun with family and friends while sipping cocoa and enjoying the bustle of the crowds without any personal expectations of having to find that "perfect" gift while battling long lines.
SHOP THE GIFT GUIDES