Q: I enjoyed the video featuring the designers tasked with designing rooms from scratch using one of the five Finishing Collections. Creatives - being the visionaries they are - often push the boundaries or break the rules on what products might be originally designed to do. Can you share with us how designers have inspired your team at Metrie to consider new introductions or demonstrate additional applications for your finishing products?
A: We are on a constant quest to transform our perspective. To view design, style and art through different lenses. Spending time with designers, artists and creative people from all walks of life reminds us that our job is never done. There is always something new to create, and fresh and inventive ways to bring our ideas to market. My current favorite from one of our interior designers is a layering technique using an inverted baseboard paired with a crown moulding to create more definition and texture where the ceiling meets the walls. It’s a perfect way to enhance a tall ceiling or balance a larger space like a great room.
Q: Your site and your Pinterest boards offer tremendous visual inspiration and explanation for uses of Metrie products. However, in terms of practical application and powerful client tools, the Style Quiz & Room Styler are fantastic for helping clients identify their style and visualize the finished look. They help focus the client as well as make specification very easy. Where did the idea originate for the development of the online tools?
A: As much as this category is what we at Metrie live and breathe, we understand that selecting mouldings and doors can be daunting. These aren’t products that you necessarily think about everyday yet they are the backdrop to every single space in your home. So we knew that we wanted to do something really fun to help people hone in on what they like and how they think about their lifestyle. Once we are able to identify your style through the Style Quiz we can help you bring that style to life with the Room Styler. The best part about having this visualization tool is that it can also help you feel comfortable to step out of your comfort zone and go beyond the basics to explore new possibilities such as wall treatments and ceiling treatments.
Q: It’s great to see the option for Green building with the SPERO™ products. Have you seen a consumer-driven increase in the interest towards eco-wise building and designs? Or does it feel as though its builders & designers are driving the green development projects these days?
A: Sustainability is at the core of every action in our company. We minimize emissions from transportation by sourcing wood from local, responsibly managed forests while working diligently to virtually eliminate waste in our mills. While most of the Green development projects we see are in the commercial space, we are always excited to hear about the people using SPERO in their homes. It’s also a really nice feeling to be involved in making products that have a long existence in someone’s space.
Q: Metrie seems to make marvelous effort to educate designers on the products. Online courses, “grocery” list style breakdowns of what elements are used to achieve various looks, etc. The product lines, catalogs and site are all very user-friendly. Are there any common questions you field from designers who are new to the brand? Are there any “aha” moments you’d like to share to enlighten my professional designer and design-savvy readers to help them instantly understand the solutions that Metrie provides?
A: Our ‘aha’ moment came pretty early on in our journey to discover what we could do to help designers choose their product. We found out that there was very little, if any, information and education on interior finishings in design curricula. This prompted us to get working on developing our Continuing Education Unit (CEU) courses right away to help shed light on a subject that is often seen as an intimidating design task. This was the inspiration for creating our Then & Now Finishing Collections, which we designed to the right proportions and scale. A designer could be creative and have flexibility in their designs, yet still have the confidence that everything works together as they see their project come to life.
Q: And finally… can we expect any new Collections or innovative new products to be added soon?
A: This is my favorite question! Our passion for design, innovation, quality and providing an impeccable experience is what drives us. We are constantly exploring new ways to make using interior finishings a creative and fun process. We have some great designs and new concepts on the boards. So my answer is yes, but you’ll have to wait and see!
Okay, friends. That's all I have to share for now. Thank you, Metrie for inviting me to enjoy a closer look at your collections and your creative process. I definitely gained a rich understanding of the value to professionals (and their lucky clients) by diving deeper into brand. I personally can't wait to put the collections to good use.
Enjoy their blog The Finished Space for major interior inspiration and idea sparking images. Here are a few more dreamy images from their site and a video of a gorgeous bath worthy of Holly Golightly. Enjoy!